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Business development is exciting for so many different reasons, but still, this isn’t something that many can deal with. 

Business development requires vision, a clear mission, and a certain set of skills in different people who all together lead to a mutual goal. These same principles apply to e-business development as well. 

In recent years e-business has been on the rise, and there are no signs of slowing down, which is why many have decided to step in and test the water of e-business. 

Since starting an e-business is so easy, many decide later on to take more serious steps to grow their businesses, such as getting a CDAE tax credit for the development of e-business: as this sort of help can really boost small businesses and help make it easier jump from small to medium-sized companies, plus it can really help e-businesses increase their cash flow during early years. 

This sort of investment is only one way to get that business boost, but there are others to try as well. 

At the end of the day, it all comes down to what works for that specific e-business. 

Connecting With Customers

Business people are so often tuned into business processes and procedures that they often forget about the core of every business – customers. 

Eventually, every business works for people, and every e-business has customers who keep the business alive. This is why customer retention is so important. 

Retaining customers should be a long-term strategy, and it is easy to achieve it with a great customer experience for existing customers. 

Three quick tips on how to show customers of e-business that they matter:

  • Include loyalty program 
  • Send a ‘thank you’ email after every online purchase
  • Send free gifts when possible

Pro tip: Think about innovative and fast ways for customers to rate your service and get their feedback.

Grow Your Email List

A great product needs great customers. This is why many successful e-businesses invest their time and energy in building their network. 

In practice, this means that they have a long email list of customers with whom they can communicate and build even stronger relationships. 

The more you grow your list, the more you are adding value to your business. 

Always have a clean sign-up form on your eCommerce website; also, people can choose to leave you their information. 

Do not use this list to sell products. Instead, use it to connect with customers further. 

Send newsletters, offer special discounts, include promotions, tips, and news relevant to your industry, and send them that ‘happy birthday’ e-card. Show people that you care. 

5 Extra Ideas To Improve E-business Development

  1. Identify your business development channels
  2. Always track your results
  3. Use social media to be visible and build your brand
  4. Always optimize checkout
  5. Invest in all departments and make them work as one

Final Thoughts

Running an e-business isn’t easy as it needs to grow continuously, but it is definitely great to track in these fast-changing times. 

Understand customers, use technology to make shopping faster and more fun, and do your best to improve the overall experience for your customer 24/7.

About the author

Kyrie Mattos