Any casino supporting payment in cryptocurrencies can be considered a crypto casino.
At the same time, certain casinos already use blockchain technology when developing their platform. This allows them to automate payments with smart contracts. Blockchain casinos have their following, including dedicated affiliate sites. However, opening a blockchain casino can limit your game portfolio to only those also based on the blockchain.
On the other hand, more and more casinos prefer accepting payments in cryptocurrencies and the already available national currencies. This gives them a wider reach in terms of players and player content.
What does it take to run such a casino?
To open a bitcoin casino, you need to follow all the steps as with a regular online casino:
- market research
- license
- software
- games
- payment systems (including cryptocurrencies)
- marketing
Research
Careful planning is an important step for launching any business. Analyze different markets worldwide before choosing the one that best suits your resources and goals. When you decide on the target audience, learn everything you can about it. Their solvency and gaming preferences will shape your offer.
Don’t miss anything while exploring the market: each region has unusual features, such as certain payment methods that players will be waiting for. Traditional bank accounts, for example, are not always a good choice; players in some regions should be allowed to pay with their mobile contracts (or crypto wallets).
License
It is true that certain online casino platforms avoid the application fees, license fees, and taxes that come with the licensing operation. Still, it also means they are missing legitimacy and stability.
Most experienced players will check a virtual casino’s license before choosing their services. Moreover, having a license allows the casino to develop a stable operating base and lowers the risk of being blacklisted or blocked.
Software
A platform for BTC Casino software must be powerful, flexible, fast, and efficient.
A robust back end will allow you to monitor business performance, track progress, and generate reports. For the platform to be fully functional, it must have CRM, marketing tools, a reporting system, financial modules, player segmentation, live chat, and 24/7 player support.
Game selection
Your gaming content will be primarily determined by your market research. Instead of building the widest range of games from scratch, focusing on a specific niche is usually more efficient and expanding your selection later when your player base is large enough.
Slots, blackjack, roulette, and baccarat are the most frequent selections. Depending on the market you’re in, which could include regionally-specific games like Andar Bahar, Teen Patti, and Dragon Tiger, you can show players that you know their preferences. In addition to classic slots and table games, some developers create innovative forms, often, for example, based on the blockchain.
Why the right time is now
It’s never too late to open an online casino. This industry is fairly young, and its growth is only accelerating with the trend of spending more and more time online. But, in addition to the overall growth of the industry, finding a specific niche will help launch a business. And if this niche is also growing, so much the better.