Colors affect each user, and many people pay attention to the colors used in particular sites. That’s why different platforms select specific colors when they create their sites. You can see it if you go on or Netflix. Yet, how to choose colors? In this case, these tips will be helpful.

How to Choose the Perfect Color

Most people make a subconscious decision to buy a product within 90 seconds. And this decision is most often based on the perception of colors that a person sees.

To learn how to pick up a beautiful combination of colors and capture the harmony, you will have to spend a lot of time on self-training. If you don’t have time for this and need to get to work, focus on the basics.

Study your competitors’ corporate colors or look at the hues used in a related industry.

Ask your client for information on the company’s promotional products. If you’re lucky, you’ll be given a brand book and the question of color selection will fall away.

Find as many references as possible. If you’re afraid to choose the hues yourself, you can simply send the selection to the client and discuss possible solutions with him.

The Best Colors for Website Design

When choosing a color palette for a website, think about what feelings and emotions it should convey. Here are the top 5 colors and associations that arise with them:

  • Blue: confidence, tranquility, success
  • Purple: charm, glamour, prestige.
  • Green: robust, eco-friendly, reliable.
  • Yellow: modernity, excitement.
  • Red: confidence, expertise, motivation.

Cold colors perfectly convey professionalism and tranquility. Warm colors are a good choice if your brand reflects energy, passion, and enthusiasm. Use a rule of thumb where 60% is the dominant shade, 30% is the secondary color, and 10% is accents.

So, take a look at these color palettes. Each one can bring a special atmosphere to your design!

Matching Color Scheme Platforms

There are a lot of different palette creation tools. Yet, these high-quality programs are the best.

Adobe Color CC is a creation of Adobe, the company that gave us Photoshop, Illustrator, and a dozen other programs. The tool is distinguished by its flexible settings, and the selected color schemes for the site can be saved in your library.

Colors, a free color palette generator, creates good options in seconds. If you do not like the selection suggested by the system, you can generate a new one, or set certain colors and replace some shades.

Material Color Tool was specifically created to help designers of user interfaces. The main feature is that the color palette you choose can be applied to the layout of the web page and assess how successful the result will be.

Paletton is another interesting tool for creating color schemes for the site, in many respects repeating the capabilities of the already considered Adobe Color CC.

Colordot is a service for those who are not used to spending hours in search of the ideal color and are willing to trust their intuition. The selection of color is carried out, while you move the mouse on the screen. It is necessary to click and the system will remember the color and offer to choose the next.

Colourcode is in many ways similar to Colordot, but with more flexible settings and the ability to choose a combination of triad, monochrome, analog and other color styles.

Material Design Palette prompts you to choose two basic shades for the color scheme for the site and then shows you how the combination will look on the page. Besides, the service immediately offers a more advanced palette.

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