November 18, 2021

Netflix, Ipad, Tablet, Apple, Social

Singapore was one of the first countries in Southeast Asia to launch Netflix. Despite its short history, Singapore has been one of the more prominent markets for the streaming company due to its extensive international and regional reach as a financial hub, as well as its strong internet connectivity.

Netflix’s popularity is largely due to how it curates and streams content based on user taste and preferences users can customize their streaming services by selecting from any number of genres such as ‘action’, ‘thriller’ or ‘crime’. This, along with other factors like the superior picture and audio quality and simultaneous playback on multiple devices (on Netflix’s paid subscription plans), has contributed to its success thus far.

With regards to the price of entry, Netflix promo in Singapore has differentiated their subscription plans by region. In the US, basic plans start at $7.99 per month while premium plans are priced at $11.99 per month. According to an article from The Verge, this is due largely to regional licensing deals which see certain content being made available in some countries but not all.

Netflix currently operates in over 190 countries worldwide – including Singapore – with almost half of these being launched just last year. It has also expanded into interactive storytelling through its first original series, “Black Mirror”, where each episode represents a different storyline featuring new characters and settings that viewers can choose for themselves by selecting an option on their remote control before the story begins.

Currently, there are over 100 million active Netflix subscribers, with over 140 million projected subscribers by the end of 2018.

Netflix, Laptop, Earphones, Streaming

Netflix has consistently dominated in the Southeastern market for its superior quality and content curation – especially when compared to local streaming services like Singtel TV or StarHub Go (which are priced higher). However, this is expected to change significantly once Hotstar launches its service in the region. The Indian-based streaming service will be competing against many other streaming companies such as Hooq, Viu, and Netflix; but already enjoys a significant lead since it is among one of the only services that offer American network television shows like “Game of Thrones”, which can’t be streamed legally on any Western-based streaming services due to licensing issues.

Hotstar was launched in India in 2015 and has since grown to be valued at $1.6 billion, partly due to its access to the Indian Premier League (a cricket league) as well as other lucrative sports broadcast deals such as those for NBA or WWE programming.

Netflix promo in Singapore

For years, Netflix has been hailed as one of the best online streaming services on the planet. The company has made waves over the past few years with its high-quality shows like House of Cards and Orange Is the New Black.

However, it seems like their reign is coming to an end in Singapore. A promo video by M1’s Home Broadband has revealed that they will be offering exclusive deals which include cheaper subscription rates for existing Netflix customers.

With this new promotion, does this mean that Netflix is slowly losing its foothold in Singapore? Are local companies finally able to offer an alternative service at lower prices?

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